Job summary

Cape Town, South Africa, Africa
Career Level:
Mid Career (2+ years of experience)
Job type:
Full time

Digital Marketing Website Optimization (Ref 117)

About this job

 Our client is a well known and highly successful Financial Services company that provides a variety of personal loans and insurances to a wide range of customers. As the company’s Digital Marketing Website Administrator you will be responsible for the maintenance, amendments and optimisation of the company’s owned digital channels – primarily the website and mobi-sites. The role will also focus on the ROI on every site visit – from impression and click to time on site, bounce rate management and ultimately conversion of traffic into leads generated. You will also manage the day to day operations of the website, plus the digital execution of product pages and marketing content.

Benefits include: Medical Aid; Pension; Annual Incentives; Relocation Allowance; Maternity Leave; on-site Gym, Parking, Restaurant and Clinic.


Customer Excellence
Create solutions to meet customer demands
Ensure customer service solutions are aligned to the operational business plan

Business Process
Coordinate and support the delivery of marketing communication, social media, SEM and brand programs as well as new product inclusions


Stakeholder Management
 Maintain and manage an active network of relationships within the organisation

Consolidate and validate reports and Management Information
Conversion rate optimisation
Internal and External Stakeholder Engagement and Collaboration



Qualifications and Experience

Three year degree or Diploma
Digital design and website development qualification/certification

3-5 years Conversion Rate Optimisation Software (or similar A/B testing experience)
3-5 years Heat mapping software (e.g. Crazy Egg, Tealeaf, etc.)
3-5 years Digital Application and General Digital Project Management experience
3-5 years Google Analytics Proficient
2-3 years SEO Expertise
2-3 years Google & Double Click Tag Manager Experience
5 years Sitecore CMS Experience

Digital Agency Experience or experience in managing Digital Agencies (Preferable)
Adobe Campaign Manager Experience (Preferable)

Job keywords/tags:  Digital Agency Experience , Adobe Campaign Manager Experience
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